Ibhizinisi le-perfume liyashintsha ngokushesha, hhayi kuphela ekwakheni iphunga kodwa nasekupakisheni okugcina lezi zimpawu ezinhle. Njengoba sihamba singenela ku-2024, ibhokisi le-perfume selibe yinto ebalulekile ehlanganisa ubuchwepheshe obusha, ukuhambisana nemvelo, kanye nomklamo ukuze kuthuthukiswe ukuheha kwabathengi kanye nokuhlukaniswa kwemikhiqizo. Le ndatshana ebanzi ihlola ukuthrendwa kwamuva ekupakisheni kwamabhokisi e-perfume, igqamisa ubuchwepheshe obubalulekile, ukubikezela ukukhula kwemakethe, kanye nendima ebalulekile yokupakisha ekuthakazelweni kwabathengi. Sizophinde sihlole izibonelo ezivelele ezivela kumamaki e-perfume adumile futhi sinikeze imibono ngentuthuko ezayo kulesi sikhala esishintshashintshayo.

Imaketheka yokunambitha kanye nezimpahla ibikezelwe ukuthi izobona ukukhula okukhulu ngo-2024, kuholelwa yizidingo zabathengi zokupakisha okuhlelekile nokuphathwayo. Ukuqhubeka kokuphila kubonakala phambili, ngezinto eziluhlaza ezakha ikusasa lokwakhiwa kwebhokisi lempahla. Amabhendi athola ukutshalwa kwemali okwandayo ezinsizakalweni eziphilayo, ezivuselelwayo, nezokuphinda zisetshenziswe ukuze ahlangabezane nemithetho eqinile yokuvikelwa kwemvelo kanye nezilindelo zabathengi. Ngaphezu kwalokho, ukuthuthuka kwezobuchwepheshe njengokupakisha okuhlakaniphile kuyathandwa, kuvumela ukuxhumana phakathi komkhiqizo nomthengi ngekhowudi ye-QR, ama-NFC chips, kanye ne-reality eyengeziwe.

Ukuhlanganisa izinto ezinomqondo wokugcina imvelo akusisona isinqumo esikhethwayo kodwa kubalulekile, njengoba abathengi beba nolwazi oluningi futhi bekhetha kahle mayelana nomthelela wemvelo wezinto abazithengayo. Ngaphezu kwalokho, izinguquko ekusebenzeni kokupakisha — njengokulula kokuvula, amabhokisi angagcwaliswa, kanye nemiklamo yokuvikela — kuthuthukisa ukugcina imikhiqizo kanye nesipiliyoni somsebenzisi. Lezi zindlela zikhombisa ngokuhlanganyela ukubaluleka kokupakishwa kwamabhokisi e-perfume njengomgibeli obalulekile wokwandiswa kwemakethe kanye nokwethembeka kwempahla.

Iphakheji isebenza njengomxhumanisi onamandla wezimpawu zephunga, idlulisa umoya, umphakathi, kanye nendaba engemuva kwazo zonke iziphunga. Ngaphezu kokuvikela, amabhokisi ephunga asebenza njengomthengisi othule ezitolo, edonsa ukunaka kwabathengi ngokuqhamuka kwemiklamo ehlukile ekhulumayo ngempilo yabo kanye nezimiso zabo. Ibhokisi lephunga elithokozisayo lingaguqula ukuthenga okulula kube yinto ethinta imizwa, kukhuthaze ukwethembeka kwempahla kanye nokuthenga okuphindaphindiwe.

Abathengi namuhla bathakazeliswa ukupakishwa okungabukeki kahle kuphela kodwa futhi kuhambisana nezindinganiso zabo, ikakhulukazi mayelana nokuziphatha kwemvelo. Imiklamo yokupakisha emisha ehlanganisa umumo, umbala, nezinto ezisebenzisanayo inikeza amabhrendi ithuba lokuncintisana. Isibonelo, ukusetshenziswa kwamabhokisi ephunga akhethekile futhi angashintshwa kube yindlela ephumelelayo yokwandisa ukubandakanywa kwabathengi nokwaneliseka. Amabhrendi aphumelela ekwakhiweni kokupakisha ngokuvamile abona ukukhushulwa kokwaziwa kanye nokuxhumana okuqinile nezithameli zabo, okwenza ibhokisi lephunga libe yinsiza ebalulekile kwezokumaketha.

Iphakheji elihlanzekile lisekhona njengomkhuba ophakeme, lapho ama-brands ekhetha iphepha eliphindaphindiwe, ama-inks organic, kanye nezibopho eziphilayo. Le shintsho akunciphisi kuphela imithelela yemvelo kodwa futhi kuthokozisa abathengi abakhathalela imvelo. Amabhokisi e-perfume asebenzisa izinto ezisimeme ngaphandle kokwehlisa ubuhle bokwakheka ayanda ukuthandwa, okukhombisa ukuhamba phambili ekukhiqizeni okuhlanzekile.

Ukunciphisa emaphaketheni ezithako kukhombisa ubuchwepheshe nokungapheli. Imigqa ehlanzekile, imibala ethambile, kanye ne-typography elula kudala umphumela ophawulekayo ophawulekayo ohambisana nezithakazelo zabathengi besimanje. Le mikhuba yehlisa ukusetshenziswa kwezinto kanye nobunzima bokuphrinta ngenkathi ithuthukisa ukubukeka kweziphakamiso ngokuhlonipha okungaphansi.

Ukupakishwa okuhlakaniphile kuhlanganisa ubuchwepheshe ukuze kuhanjiswe okuhlangenwe nakho okusebenzisanayo kwabathengi. Ama-QR codes afakwe emabhokisini ephunga anganikeza incazelo yephunga, izindaba zomkhiqizo, noma ukuqinisekiswa kokusebenza. Ukupakishwa okwenziwe nge-NFC kuvumela ukuxhumana okungenamthungo ne-smartphone, kanti i-augmented reality ingakha izindaba zomkhiqizo ezijulile. Lezi zinguquko zandisa ukubandakanyeka kwabathengi futhi zengeza inani ngaphezu komkhiqizo ophilayo.

Amabhokisi ephunga ahlukaniswe ngokwezifiso ahlangabezana nezifiso zabathengi zokuthola imikhiqizo ehlukile nephawulekayo. Kusukela ekubhaleni amagama kuze kube ekuphrinteni okwenziwe ngezifiso, ukwenza ngezifiso kuhlinzeka ngothando olwakhelwe ngaphakathi oluqinisa izixhumanisi zemizwa. Le mikhuba ixhaswe ubuchwepheshe bokuphrinta bedijithali, evumela ukukhiqizwa okuncane nokwenziwa ngezifiso ngaphandle kokukhuphuka kwezindleko ezinkulu.

Iphakheji yokuhlobisa iqhubeka nokubusa emkhakheni wephunga eliphezulu, isebenzisa izinto ezisezingeni eliphezulu ezifana nevelvet, ama-foil e-metali, nezindlela zokufaka izithombe. Ukuqina kokwakhiwa kanye nezindaba zobuciko kukhuphula isipiliyoni sokuvula, kubonisa ubuhlobo bokukhetheka kwephunga. Amabhendi afana neChanel neTom Ford akhombisa lesi sikhumbuzo, ebeka izindinganiso zokwakheka kanye nokwakhiwa kwezinto ezintsha.

Ukubheka izibonelo ezihamba phambili kunikeza ukuqonda okubalulekile mayelana nokupakishwa kwephunga okuphumelelayo. Nansi emaphaketheni amasha amafutha ayishumi ahlukeneyo abeka izinga ekwakhiweni nasekuqhamukeni:

Lezi zibonelo zikhombisa ukuthi izindlela ezihlukahlukene zokwakha ibhokisi lephunga—kusukela kokuncane kuya kokuhlobisa—zingakwazi ukuxhumana ngempumelelo nemigomo yomkhiqizo nokudonsela abathengi.

Ikusasa lokupakishwa kwephunga likhona ekwenzeni izinto ezintsha ngezinto zokwakha kanye nokuhlanganiswa kobuchwepheshe. Ukuhlanzeka kwezinto kuzogxila ekunciphiseni udoti, izakhiwo ezilula, kanye nezinto ezintsha ezisekelwe kubiobased. Ukupakishwa okuhlakaniphile kuzokhula, kufaka phakathi ama-sensors angakwazi ukuthola ukuvuselelwa komkhiqizo noma ukusetshenziswa futhi anikeze abathengi ulwazi olwenziwe ngokwezifiso.

Ubuchwepheshe bokwenyusa impilo kanye nezinto zokuzama ezivirtual zizothuthukisa ukuxhumana kwabathengi, zenza ibhokisi le-perfume lingabi nje umgibeli kodwa kube ipulatifomu yokuhlangenwe nakho kwemikhiqizo okuthokozisayo. Izinkampani ezifana ne 广州兴以昌包装制品有限公司 (Guangzhou Shing E Chang Packaging Co., Ltd.) zisezingeni eliphakeme, zinikeza izixazululo zokupakisha ezikhethekile ezisezingeni eliphezulu ezihlanganisa ubuciko obuhle kanye nomklamo ohlakaniphile nokuhlala. Ubuchwepheshe babo kusukela ngo-2011 bokupakisha okwakhiwe kahle bubabeka kahle ukuze basekele imikhiqizo ekwamukeleni lezi zindlela zesikhathi esizayo.

Ukuphila kahle kuzohlala kuyinkinga ebalulekile ngaphezu kuka-2024 njengoba abathengi bephakamisa kakhulu imikhiqizo enobungane bemvelo. Ucwaningo lukhombisa ukwanda kokuzimisela ukukhokha imali eyengeziwe ukuze kuthengwe ukupakishwa okuphila kahle, kukhuthaza amabhrendi ukuthi afake imali emisebenzini eluhlaza. Izinqubomgomo eziphumelelayo zifaka phakathi izinhlelo zokuphinda zisebenze ezivalwe, ukusetshenziswa kwezinto ezivuselelekayo, kanye nokuxhumana okucacile mayelana nomthelela wemvelo.

Amabhizinisi ahamba phambili ahlanganisa ukuhambisana nezimo zemvelo kuzo zonke izigaba zokuphila kokupakisha. Izifundo zamacala ezivela kubaholi bomkhakha zikhombisa ukuthi ukuhlanganisa ukuhambisana nezimo zemvelo nokubukeka okuhehayo kanye nokusebenza kungakhuthaza ukuzethemba kwabathengi futhi kuhlukanise imikhiqizo emakethe egcwele. Kubantu abafuna ozakwethu bokupakisha abathembekile nabakhiqizayo, ukuhlola okukhanga okuvela ku-Guangzhou Shing E Chang Packaging Co., Ltd. kungaba usizo. Ukuzinikela kwabo kwekhwalithi nokuhambisana nezimo zemvelo kubonakala ezixazululweni zabo ezenzelwe imikhiqizo yephunga eliyigugu, kusiza amaklayenti ukuba ahlale phambili kulolu hlobo lokuncintisana.

Ngokuhlanganisa, ukuthuthukiswa kokupakishwa kwamabhokisi omoya wokuphefumula ka-2024 kugcizelela ukuhlala, ubuhle obuncane, ubuchwepheshe obuhlakaniphile, ukwenziwa komuntu siqu, kanye nokuhlobisa. Lezi zindlela zibonisa izintandokazi ezithuthukayo zabathengi kanye nezithuthukisi zobuchwepheshe okufanele izinkampani zomoya zokuphefumula zizamile ukuzithokozisa ukuze zihlale zikhona emncintiswaneni. Ukupakishwa sekudlule emsebenzini walo wendabuko, kuba ingxenye ebalulekile yobunikazi benkampani kanye nokubandakanywa kwabathengi.

Izinkampani zikhuthazwa ukuba zibe nezinhlobonhlobo nezishintshashintshayo ngokuhlanganisa izinto eziluhlaza, zisebenzisa ubuchwepheshe bokupakisha obuhlakaniphile, futhi zinikeze okuhlangenwe nakho okwenziwe ngokwezifiso. Ukubambisana nabakhiqizi abanamava njenge 广州兴以昌包装制品有限公司 kuqinisekisa ukufinyelela ezixazululweni zokupakisha ezisezingeni eliphezulu, ezishintshashintshayo ezihlelwe ukuze zihlangabezane nalezi zindlela. Ngale ndlela, izinkampani zephunga zingathuthukisa isikhundla sazo emakethe futhi zandise ukuxhumana okujulile nezithengi ezikhethekile.

A1: Izinqubomgomo ezisemqoka zifaka phakathi ukupakishwa okukhuthazayo nokuhambisana nemvelo, ubuciko bokwakha obuncane, ubuchwepheshe bokupakisha obuhlakaniphile, ukwenziwa ngokwezifiso nokwenza kube ngokwakho, kanye nokupakishwa okuphakeme okwakha umuzwa wokuhlobisa.

A2: Amabhizinisi angasebenzisana nabakhiqizi bokupakisha abaqeqeshiwe, afake imali ezindaweni ezisimeme, asebenzise ukuphrinta kwedijithali ukuze kube nokwenziwa komuntu siqu, futhi athathe ubuchwepheshe obuhlakaniphile obufana namakhodi e-QR kanye ne-NFC ukuze kuthuthukiswe ukuxhumana kwabathengi.

A3: Nakuba ukupakisha okusha nokusimeme kungase kuhlanganise izindleko eziphezulu ekuqaleni, izinzuzo zesikhathi eside zifaka phakathi ukuthandwa komkhiqizo, ukuheha abathengi, kanye nokuhambisana nemithetho yokuvikela imvelo, okungase kubuyisele izindleko futhi kube nomthelela ekwandeni kokuthengiswa.

Ngemininingwane eyengeziwe ngezixazululo zokupakisha ezenziwe ngokwezifiso nokuthi zingayithuthukisa kanjani ibhizinisi lakho le-perfume, vakashela kuImikhiqizoikhasi noma ufunde kabanzi ngenkampani ku-Mayelana Nathiikhasi leGuangzhou Shing E Chang Packaging Co., Ltd.